Week 6B: Facebook Insights

Facebook Insights

This week I am writing about Facebook insights and what are some features and benefits that this social media platforms can offer to you.

First I want to explain the difference between Reach vs Engagement

Reach  

Reach is defined as the quantity of people that can see your post. This number will tell you how well your product or brand is known. Does not include an action of your followers or visitors. it is how many people your company or brand is reaching visually.

Engagement 

Engagement is defined as the quantity of people that interact with your page. It includes  likes, comments, shares and any interaction. The purpose of engagement is to create a relationship with your followers resulting in Brand loyalty.

This two terms can differ one from another or  can be related. For example, a brand Facebook account can have a high reach by having 1 million followers. But  low engagement because these followers don't interact (comment, share , etc) with the page frequently. On the other hand, the brand can have  low reach by having just 1000 followers. But high engagement because these followers constantly are commenting, liking your posts and sharing information. 

I mentioned that these terms also are related because one term can ignite to the other. For example, if more people can see your posts. the probability of people interacting with your page can also increase. An this number can grow if you reach your target market.  Inversely, if you have followers that like your post and share your post. These followers by doing so will make that their Facebook friends  see your post and  they might ended being your new follower or liking your post as well. 

Using Facebook insights is a powerful tool that will keep you inform about the statistics of your Facebook page. You will have more information about followers interaction. Also you can notice when is the best day and  time to post, on what content  you have greater reach, what posts were more popular, etc. Facebook insight will support you to take decisions in order to create quality content that reach, engage and satisfy your followers or even better your target market.

 Facebook insight tool is constantly updating  the data. Thus, it is important for you to keep tracking your page to have reliable and accurate information.

Blog Classmates

Davina Croft
Laura M

Work Smart, Not Hard!